Transform local and traditional recipes into a range of health, wellness and gourmet products: the example of Abies Lagrimus
Starting its activities in the 2010s, Abies Lagrimus revived the traditional production of fir syrup (Abies alba), which is used for cooking as well as for prevention in winter in the Pyrenean. In the context of customer’s growing demands for natural, local and quality products, its developement years after years, has met the expectations and reached a wider and diverse public.
The main objective of the brand Abies Lagrimus is the rehabilitation of some Pyrenean traditional recipes through ranges of innovative products. These products come from natural resources, growing in the mountainous Pyrenean area. In this sector, cultural traditions are still very present. In order to guarantee the sustainability of the resources, the harvesting conditions are controlled and its recovery is respectful of the territory’s specificities (regional Natural Park).
Following its creation in 2013, the firm started its activity relying on the fir syrup, which was a ‘forgotten’ recipe that it put forward. In the next years, its development conducted to get an organic certification and thus enlarge its distribution network: pharmacies, specialized shops, delicatessen, restaurants. The collection of elaborated products was also diversified, in order to meet new expectations: liquor, vinegar, etc. Focusing on the image of a natural, local and traditional production, the firm has grown and increased its production capacity; up to developing an export activity at the present time.
The main objective of the firm is to continue in the actual way, developing its references in France and other parts of the world (North America, Asia, and Europe). It committed in several cooperative projects supported by the European Union and is also accompanied by the Occitan Region. The offer should pursue its diversification, especially with a selection of wild edible plants of the territory. This new activity will allow to hire an extra co-worker.